Scandinavian Sparks Blog

Seriously, coffee brewing is a very personal thing and although I highlight zojirushi coffee maker as a good coffee machine, not everybody would agree. What I am delivering is the key value of this machine, some might find it more useful than others.

So, what is the greatest value add of a zojirushi coffee maker that I would think it is a thing that most coffee drinkers would like? Well, let’s just say that if you like hot coffee, you should consider this brand of coffee machine.

Now, anyone of us that has brewed coffee, know that the most daunting part of enjoying the coffee, is the fight with the environment. No matter how good your coffee is, the freshness cannot last more than 10 minutes.

It is worse in temperate countries, where coffee might turn cold in matters of minutes. And that is where zojirushi coffee maker would add value. Imagine, topping up cup after cup of hot coffee.

Zojirushi enables you to keep coffee fresh and hot for more than 4 hours. Sure, there are many features that one should look out for when purchasing coffee brewers. For example, if you are looking for something sturdy then perhaps you should consider a cuisinart machine.

Sometime back, I wrote something on how to avoid buying cuisinart coffee maker parts and this is dues to the seemingly flimsy but actually sturdy internal parts of cuisinart. But, that is the selling point of cuisinart, it would strongly market that value, for zojirushi, it would be the thermal function.

However, no matter what they say in their promotional and advertising material, no carafe can keep beverage in the exact temperature longer than zojirushi container. The fact is, many companies know that fresh and hot coffee is one key attributes that consumers look for when buying coffee machines.

Now, almost every brand of coffee makers has their own version of thermal carafe and even thermal mugs. All are produced to ensure that your coffee last longer. Sure, most of them are able to keep your coffee hot and fresh but how long is the time frame?

Thermal carafe is very common nowadays, in fact, most of the 12 v coffee maker comes with thermal carafe to ensure that after your coffee is brewed, it can last you for a couple of hours on the road. This additional variable I believe was introduce to counter some negative feedback about the 12 v coffee maker, however, the reality remains that no thermal container can out perform a zojirushi.

The fact is, zojirushi did not start out as a coffee maker company, its company started by producing thermal containers. So, you can see where the expertise of this company lies.

Do not get me wrong that this is the only value add of zorjirushi coffee maker, it is not. In fact, this coffee brewer comes with as much, if not more features than your average drip filter coffee maker.

So, the cuppa that you are going to drink from zojirushi coffee maker is comparable to any coffee machine in the market. But, if I have to give you one reason to purchase a zojirushi coffee maker, it would be the fresh coffee that you are able to get for many hours to come.