Is It Nuts For Search Engine Optimization Professionals To Use Ranking Hacks?
If you’re in search engine optimazation consulting you possibly have been tempted to use of some grey-hat ranking techniques.
And I know it’s possible you’ve used a loophole or two.
It goes without saying there are typically arguments over what’s white-hat, grey-hat, black-hat, or blue-hat. I would suppose there’s some real confusion over the quick launch of the MSN loophole course about whether the system is really as white-hat as the authors claim.
The one-page minisites themselves do in fact seem to be completely white-hat. However to suggest one certain part of the link-building techniques as white-hat is totally ridiculous.
Certainly it’s not white hat. Not a thing grey, blue, or white about that aspect.
I should point out that you are not forced to use that technique to rank the way you want in MSN. It’s merely a trick for people who are not afraid of the potential risks it could engender - that really - because it’s targeting MSN - likely are not that significant being that the MSN search engine is out of the game these days
Certainly it’s tough to pass up a chance to rapidly load up simple 1 page websites that have great possibilitiies for ranking in the top three positions for seemingly every single keyword phrase you target on a fairly predictable basis - and achieving those results often in a weeks time.
Yet an additional for getting cheap quick traffic from Microsoft in addition to the MSN AdCenter PPC system.
If you decide to use any loophole you are morally obligated to go over them with your client and explain what you are considering doing and the potential downsides they engender. If you don’t, you risk losing both your reputation and your career. And no doubt that is not what you you want to happen.